Aiming for 100% very satisfied

During November and December 2015 we ran a web survey of dorsetforyou.com, asking for feedback on site content, navigation and the search. Three customers selected from the 640 responses won a £50 M&S voucher for their efforts.

Whilst the winners spent their vouchers, we spent time analysing the results. Our hope is to baseline satisfaction in order to measure ongoing improvements, so the next time we run this survey we’ll have a good comparison.

The results were positive overall:

  • 76% were able to fully complete the task they visited for, a further 13% were able to partially complete it and 11% were unable to complete it
  • 89% were satisfied with their overall experience of the website over the past three months

Overall how satisfied are you with Dorsetforyou.com?

Of course, we don’t want to settle for satisfied. We want all our customers to come away ‘very satisfied’ with the website. So work will continue to improve dorsetforyou.com, alongside our new design principles.

  • Unexpectedly, slightly more smartphone, followed  by tablet users are ‘very satisfied’ compared to desktop/laptop users
  • Age range and disability do not appear to have a significant impact on levels of satisfaction with the website

Level of overall satisfaction filtered by device accessed

 

Comments we received also gave a good insight into what you think of dorsetforyou.com

Customer feedback from the dorsetforyou.com survey

Thank you to those who completed the survey. We will continue to strip out jargon, reduce layers of navigation and ensure the customer is always the focus!

3 thoughts on “Aiming for 100% very satisfied


  1. Except when your site was not working just after Christmas(?) for garden bins, fine.


  2. Absolutely amazed by this result – have these respondents ever tried to find a local councils phone number on this site or tried to get Dorset Waste Partnership to collect a no longer wanted garden bin? Impossible! If you don’t fit the options available then there is no chance of getting what you need.

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